app.donortheory.com/priyaraman

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Priya Raman

Director of Annual Giving, Open Door Legal Aid

11 years in annual and monthly giving. Grew a monthly program from 140 to 2,300 donors in three years.

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About Priya

Priya runs the kind of monthly giving program every ED asks for and few organizations build. She teaches the unglamorous parts: the landing page, the welcome series, the failed-payment emails, and the math that tells you whether it's working.