Lesson 3 · 9:47

Converting one-time donors

The post-gift upgrade ask, the email series, and the phone script that moved 11% of first-time donors to monthly.

Build a Monthly Giving Programwith Priya Raman · 6 lessons · 44 min
1 · 5:18Why monthly, and why now2 · 8:44Name it, price it, land it3 · 9:47 · Now playingConverting one-time donors4 · 6:41The welcome series5 · 7:46Failed payments and lapsed donors6 · 5:49The monthly giving dashboard

About this lesson

The post-gift upgrade ask, the email series, and the phone script that moved 11% of first-time donors to monthly.

Up next · Lesson 4 · 6:41The welcome seriesPlay next

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