Course

Write Better Fundraising Appeals

Six lessons on writing the appeal letter your donors finish and act on. Madeleine walks through a real year-end letter from blank page to mailbox: who you're writing to, the first sentence, the story, the ask, the P.S., and the edit that makes it work.

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with Madeleine Nance · 6 lessons · 42 minwith Madeleine Nance
1 · 4:10Write to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17Tell a story the donor can finish4 · 4:36Ask once, ask clearly5 · 8:34The P.S., the reply device and the envelope6 · 8:24Edit it like a reader, then send it

About this course

Six lessons on writing the appeal letter your donors finish and act on. Madeleine walks through a real year-end letter from blank page to mailbox: who you're writing to, the first sentence, the story, the ask, the P.S., and the edit that makes it work.

Lessons

  1. 1Write to one donor, not everyone4:10
  2. 2The first sentence has one job7:18
  3. 3Tell a story the donor can finish9:17
  4. 4Ask once, ask clearly4:36
  5. 5The P.S., the reply device and the envelope8:34
  6. 6Edit it like a reader, then send it8:24

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