Lesson 3 · 9:17

Tell a story the donor can finish

Why the strongest appeal stories stop before the happy ending, and how to write a story in which the donor is the one who completes it.

Write Better Fundraising Appealswith Madeleine Nance · 6 lessons · 42 min
1 · 4:10Write to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17 · Now playingTell a story the donor can finish4 · 4:36Ask once, ask clearly5 · 8:34The P.S., the reply device and the envelope6 · 8:24Edit it like a reader, then send it

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Why the strongest appeal stories stop before the happy ending, and how to write a story in which the donor is the one who completes it.

Up next · Lesson 4 · 4:36Ask once, ask clearlyPlay next

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