Lesson 1 · 4:10

Write to one donor, not everyone

Pick a real donor from your file and write the whole letter to her. Madeleine shows how "Dear Friend" letters go wrong and how to choose the one reader who stands in for all of them.

Write Better Fundraising Appealswith Madeleine Nance · 6 lessons · 42 min
1 · 4:10 · Now playingWrite to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17Tell a story the donor can finish4 · 4:36Ask once, ask clearly5 · 8:34The P.S., the reply device and the envelope6 · 8:24Edit it like a reader, then send it

About this lesson

Pick a real donor from your file and write the whole letter to her. Madeleine shows how "Dear Friend" letters go wrong and how to choose the one reader who stands in for all of them.

Up next · Lesson 2 · 7:18The first sentence has one jobPlay next

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