Lesson 6 · 8:24

Edit it like a reader, then send it

The read-aloud edit, the "so what" test, and Madeleine's pre-mail checklist. Includes the finished letter from the course as a download.

Write Better Fundraising Appealswith Madeleine Nance · 6 lessons · 42 min
1 · 4:10Write to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17Tell a story the donor can finish4 · 4:36Ask once, ask clearly5 · 8:34The P.S., the reply device and the envelope6 · 8:24 · Now playingEdit it like a reader, then send it

About this lesson

The read-aloud edit, the "so what" test, and Madeleine's pre-mail checklist. Includes the finished letter from the course as a download.

Discussion

In lesson: Edit it like a reader, then send it
⌘/Ctrl + Enter to post

Loading discussion…

Showing posts on this lesson. See all 0 discussions in the course →