Lesson 4 · 4:36

Ask once, ask clearly

The ask paragraph: a specific amount, a specific outcome, and nothing else. Madeleine rewrites a muddled ask live.

Write Better Fundraising Appealswith Madeleine Nance · 6 lessons · 42 min
1 · 4:10Write to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17Tell a story the donor can finish4 · 4:36 · Now playingAsk once, ask clearly5 · 8:34The P.S., the reply device and the envelope6 · 8:24Edit it like a reader, then send it

About this lesson

The ask paragraph: a specific amount, a specific outcome, and nothing else. Madeleine rewrites a muddled ask live.

Up next · Lesson 5 · 8:34The P.S., the reply device and the envelopePlay next

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