Lesson 5 · 8:34

The P.S., the reply device and the envelope

Most donors read the P.S. before the letter. What goes there, how the reply card repeats the ask, and the teaser copy that gets the envelope opened.

Write Better Fundraising Appealswith Madeleine Nance · 6 lessons · 42 min
1 · 4:10Write to one donor, not everyone2 · 7:18The first sentence has one job3 · 9:17Tell a story the donor can finish4 · 4:36Ask once, ask clearly5 · 8:34 · Now playingThe P.S., the reply device and the envelope6 · 8:24Edit it like a reader, then send it

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Most donors read the P.S. before the letter. What goes there, how the reply card repeats the ask, and the teaser copy that gets the envelope opened.

Up next · Lesson 6 · 8:24Edit it like a reader, then send itPlay next

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